Looking to shave seconds off your website’s load time? You’re in the right place. This article delivers no-fluff page speed optimisation tips to improve page loading time, providing you with actionable strategies to boost your site’s performance right now. Keep reading to uncover the techniques that will not only speed [...]
If you’re questioning whether to stick with the free plugin or opt for an upgrade, this concise guide examines “Yoast Premium vs Free: Is Yoast Premium Worth It?” to help you decide on elevating your SEO game. Anticipate no fluff, just straightforward comparisons and honest insights as we delve into [...]
Wondering how to leverage link building for SEO? It’s not just about getting any links; it’s about securing the right ones. In this guide, you’ll uncover the essential strategies that connect link building directly to improving your SEO performance. Plus, we’ll dive into emerging tactics that keep you ahead of [...]
Can blogging meaningfully influence your business growth? Absolutely. This article cuts through the noise to reveal the core benefits of blogging for your business, spotlighting the role a consistent blog can play in enhancing your online footprint, establishing authority and fostering reliable customer bonds, all essential components of modern business [...]
If you’re wondering what is SEO, search engine optimisation, imagine it as the process of tuning your website to the liking of search engines such as Google, which in turn helps people discover your content when they search online. This guide delivers straightforward insights into why SEO is so important [...]
Paid & Organic Traffic Working Together Both paid and organic traffic rely on search engine results. It’s usually the case that businesses will tend to target the same core audience via both channels and somehow find ways within to align paid and organic click-through's. In many organisations, Google Ads [...]
Importance Of 301 Redirects For SEO? A 301 redirect is a permanent redirect, usually passing between 90% and 99% ranking power to the redirected page. These are often recommended for Search Engine Optimisation (SEO), and they add indefinite pass page value. Do They Boost Your SEO? If you’re thinking [...]
Quality Content Matters Anybody who wants to be an online success needs to understand the art and science of SEO copywriting. Creating engaging content which captures the imagination of readers as well as the attention of search engines to rank well is no easy task. SEO content writing is [...]
Link Building For Search Engine Optimisation (SEO) Link building is one of the main ranking factors of Google, making it extremely important. But it is possible that you could be link building the wrong way by using outdated practices. If you want to ensure you're doing it correctly, in [...]
The Importance Of Content As A Ranking Factor When it comes to content marketing, having high quality sharable content is fundamental to gaining great search engine rankings and helping your organisation get the attention it deserves. However, great content writing is a surprisingly tough and elusive skill that is very [...]
The 8 Essential Benefits Nowadays, responsive web design simply isn’t ‘optional’ anymore, it’s essential. A strong statement? Sure. Here, though, we’re going to prove it, by giving you the eight essential benefits of responsive web design. 1. Usability There are billions of websites on the web. The only way to [...]
Google's Ranking Factors Changes are being made to Google’s SEO best practices on an almost daily basis, which makes getting your site to the top of their rankings a constant challenge. This makes it hugely important to ensure that you’re up to date with the latest SEO trends, patterns and [...]
Keeping You Updated Staying up-to-date with news within your niche can be a lot of hassle. Thankfully, though, Google Alerts can be utilised to automate this process, keeping you updated without needing to monitor what's going on constantly. So, what needs to be done to implement Google Alerts? This Is [...]
Google Fred Update: What Just Happened? Last month, chatter abounded among SEO experts regarding an unconfirmed update to Google’s ranking algorithm, which has been tentatively titled “Fred”. As is par for the course, Google has refused to confirm or deny Fred’s existence when pressed for comment – those who remember [...]
There are many tweaks you can make to your website to improve your search engine optimisation, from adding alt text and images or by making the most of your meta descriptions. But one thing that is increasingly becoming more important to Google (and therefore to you!) is your site speed. [...]
We put so much effort into building our websites and enhancing our SEO rankings that changing domain name and migrating a WordPress website can be quite daunting. Thankfully, Google has made provisions for domain name switches, and in this blog we will show you the steps to take in order [...]
SEO experts and algorithm fans around the world have been eagerly anticipating the release of the new Google Penguin update. We’ve been waiting almost two years for the announcement – the last Penguin update took place way back in October 2014 – so it’s no surprise that Penguin 4.0 has [...]
Smartphones and other mobile devices have revolutionised the way we access the internet. But there is a missing link between the information users are searching for and the way it is presented on their mobile devices, this is where Accelerated Mobile Pages (AMP) comes in. Key Takeaways AMP Improves Mobile [...]
How well do you know your on-page ranking factors? Some of the basic SEO techniques start on the page itself, so by getting these best practices in order, you'll be well on your way to an optimised site. Check out these six golden rules of on-page SEO and if you [...]
Digital marketing is essential for business owners in the modern world because failing to have a strong online presence can hinder progress. Like it or not, millions of people use the internet on a daily basis, and so it would be foolish to overlook the benefits of online promotion. For [...]
