Google Phasing Out Old AdWords Interface

Google Phasing Out Old AdWords Interface In a surprise move that was a lot sooner than many expected, Google announced back in March that the retirement of their classic Google AdWords interface was scheduled for the end of this year. An ongoing transition Google's switching process is aiming to be as seamless as possible, with [...]

GDPR: 10 Steps To Make Your Website GDPR Compliant

10 Steps To Make Your Website GDPR Compliant General Data Protection Regulation (GDPR) is looming and is set to come into play on the 25th of May 2018. If you handle any kind of data, you need to make sure that your company stays on the right side of GDPR, and in this blog, we [...]

Dot ie Measuring Irish SMEs’ Digital Presence

Dot ie Digital Health Index - Measuring Irish SMEs’ Digital Presence The IEDR recorded the highest ever score of 49.0 in their latest index. This score was pushed up by SMEs' increasing their use of digital assets - this includes websites, social media platforms, and analytical software. Not only this, but the IEDR are starting [...]

By |Saturday, 16 December, 2017|Digital Marketing|

8 Common Google AdWords Mistakes to Avoid

8 Common Google AdWords Mistakes To Avoid In our modern world, the internet and smartphones help to enhance and streamline everything we do, and that includes how people shop for goods and services. In order to be effective marketers, this is something that we must both recognise and take full advantage of, which is why [...]

By |Saturday, 30 September, 2017|Digital Marketing, Google AdWords|

Using Psychology Of Colours When Branding and Marketing

Using Psychology Of Colours When Branding and Marketing [Infographic Included] If you know anything about branding, you’ll know that branding companies consider the look and feel of a company before creating a brand. They’ll look at what fonts and colours fit best with what the company is trying to put across to its target market, [...]

By |Saturday, 15 July, 2017|Branding, Digital Marketing|

10 Stats Businesses Can’t Ignore About Digital Marketing

10 Stats Businesses Can't Ignore About Digital Marketing [Infographic Included] Digital marketing is essential for business owners in the modern world because failing to have a strong online presence can hinder progress. Like it or not, millions of people use the internet on a daily basis, and so it would be foolish to overlook the [...]