What is SEO Search Engine Optimisation
As business moves ever increasingly online, the need for effective search engine optimisation (SEO) as part of any successful marketing strategy has become an absolute necessity due to the competition level that’s online today.
What is SEO?
But what is SEO exactly and how does it work? SEO – which stands for search engine optimisation otherwise known as search engine optimisation– is the process of optimising a website so that it appears as high as possible in the pages of Google and other search engines such as Bing and Yahoo, hopefully earning a place in one of the coveted top spots.
This will not only gain you more visitors, it will also help to increase your brand awareness. Search engines use algorithms to determine how relevant, popular and important your website is based on a number of factors, and then rank you on their pages accordingly.
Google in particular has over 200 Ranking Factors that it uses to judge websites, including everything from the age and history of the domain to use of tags, content and keywords. SEO is all about ensuring every aspect of your website lets Google know you are authoritative and relevant.
Google released a new mobile friendly update last April (21st April 2015) which we have been heavily monitoring, a new Google algorithm that’s aimed at significantly changing the mobile search results to give preference to mobile ready websites over non-mobile ready websites. To read more about the update, head over to our blog post: Google Mobilegeddon: What’s Happening Two Months Later?