Search Engine Optimisation SEO Training Cork
Do you want to know more about search engine optimisation (SEO) and how your business can use it? Our SEO training covers everything you’ve always wanted to know about SEO.
Our SEO training sessions in Cork help you really understand how SEO works, and how it is always changing. We take a look at SEO trends, mobile search, and local SEO, as well as how on-site SEO can boost your search engine rankings.
We’ll also help you gain an understanding of how search engines work and how they have changed over time. We take a look at algorithm changes, such as Panda and Hummingbird, and what they mean for your SEO content.
With a focus on white hat, search engine approved SEO techniques that comply with Google’s latest guidelines, our training gives you the knowledge you need to manage your website’s SEO.
Who is this SEO training for?
The search engine optimisation (SEO) training provided by Baldwin Digital is best suited for business owners who are either new to SEO or need a refresher, whether your a small business owner or sole trader looking to gain an overview of SEO for their own business and improve keyword rankings in the search engine results page (SERP). We provide this training on a one to one basis.
How much does it cost?
As we provide this training on a one to one basis, we do not provide certification after the training has been completed. The training is provided to solely help small business owners or sole traders to get trained up on search engine optimisation (SEO) in a cost effective way without procuring heavy costs due to offical courses and certification. The training is charged on an hourly basis and travel time is taken into account also. You can decide to meet at your place of work, a convenient place nearby or travel to meet the trainer in the Fermoy area to save you the cost of the trainers travel time. The duration of the training usual takes between 8-12 hours depending on the individual’s current setup and knowledge. The training provided can be arranged either over two to three half days or one full day but we do recommend two-three half days.
SEO training objectives
• Show an understanding of current SEO best practices
• Develop an SEO plan for your website using content and link profiles
• Monitor your SEO progress and maintain your optimised website
Introduction and what is SEO?
• What do search engines Look for?
• How has SEO changed over the years?
• Algorithm updates and penalties
• Duplicate content issues
Analytics and improvements
• Google Analytics
• Google Webmaster Tools
• Research opportunities
• Competitor research
• Bad link research
• Keyword research
• Website audit
On-Page search engine optimisation
• How search engines crawl the web
• On-site optimisation and technical considerations
• Mobile SEO
• Content marketing
• Advanced server optimisation
Off-Page search engine optimisation
• Link profiles
• Branding and authority
• Domain and page authority
• Social media
• Optimising for local search
• Optimising for national search
• Customer reviews