How Long Should I keep 301 Redirects For SEO?

Permanent 301 Redirects For SEO

A 301 redirect is a permanent redirect, usually passing between 90% and 99% ranking power to the redirected page. These are often recommended for Search Engine Optimisation (SEO), and they add indefinite pass page value.

Do they boost your SEO?

If you’re thinking of getting rid of your 301 redirects, don’t kill them off just yet! If your old site has a lot of valuable, high-quality links which point to those pages, then it can be worth keeping them in place to boost your SEO rankings.

Questions to ask yourself

Before you decide whether to keep or cull them, ask yourself a few questions to determine whether they’re still providing some benefit to your new site. Do they contain valuable external links? Are they still generating traffic? Are they achieving frequent ‘hits’ in server logs?

If the answer to all three is ‘yes’, then it’s worth hanging on to them. It would almost take up too much of your time and effort to go through and meticulously remove them.

You could break your assessment criteria down further to work out which 301 redirects should be saved and which are ready to go. If they’ve achieved under one hundred visits in the past six months, have a citation flow of five or less and are associated with a very specific event, then they’re probably not worth keeping.

Assessing links on an individual basis can be a time-consuming exercise, so make sure you’re not spending more time looking backwards when you should be moving forward with your new site. A regular look through and audit of your 301 redirects will help you add value to your website and keep it feeling uncluttered.

Need more advice?

If you need more advice on managing your 301 redirects, then the expert team at Baldwin Digital are always on hand to offer more advice and guidance. Simply get in touch with us to find out more!