8 Essential Benefits Of Responsive Web Design

Nowadays, responsive web design simply isn’t ‘optional’ anymore, it’s essential. A strong statement? Sure. Here, though, we’re going to prove it, by giving you the eight essential benefits of responsive web design.

Benefits Of Responsive Web Design

1. Usability

There are billions of websites on the web. The only way to keep users coming back to yours is by making sure it’s user friendly, easy navigate and overall easy to use. Responsive web design is the key to this. It’ll ensure that whether users are on their mobile, tablet or their desktop, they’ll love your site.

2. You’ll reach more customers

Mobile web use has actually outstripped desktop in recent years. That is, more of your traffic will come from mobile users. So, what happens if you don’t have a mobile-friendly site? You’ll miss out on thousands of potential customers. Don’t make that mistake and invest in a responsive website for your business.

3. You’ll make more sales

Though it’s easy to get hyped up on facts and figures, only one major metric really matters, and that’s revenue. Responsive web design will allow you to increase conversions on every type of device, and you’ll end up making more money as a result. Websites that aren’t optimised to reach different devices won’t achieve the same results.

4. Keep all your data in one place

In the days of non-responsive sites, you had to keep separate analytics for each site. Responsive design has changed this entirely, you can now measure and track your conversion paths, funnels and customer journeys in one place. This makes it far easier to control your analytics as a whole.

5. Your SEO results will be superior

It’s a known fact that Google will favour responsive websites in the search engines. Indeed, the search engines have been known to actively punish websites that aren’t responsive. Why? Because responsive websites give a better user experience, and Google’s priority is ensuring customers get the best results from their searches. The introduction of AMP pages has also helped.

6. On-site management will be cheaper and quicker

This was another major issue in the days of multiple websites. Companies outsourcing their website management had to pay for more hours, simply because every task would have to be repeated multiple times. Today, one change will take effect across multiple devices, saving time and money that can then be re-invested back into the business.

7. You’ll lower your bounce rate

The bounce rate is a key metric when it comes to effective marketing, it’s how you measure the number of people who visit your website and then immediately leave. One of the biggest reasons for a high bounce rate is a non-responsive website. If customers head to a page and it doesn’t effectively fit the screen – and it’s impossible to actually use – they’ll immediately leave. Make no mistake, search engines will notice a high bounce rate and punish your rankings in the SERP’s.

8. Better offline browsing experience

With many smartphones and tablets now allowing for HTML5 browsing, responsive web design allows users to more effectively browse and view content offline when they don’t have access to an internet connection. This is especially valuable for more tech-savvy users capable of taking full advantage of the offline capabilities.

Get in touch

If you’re looking to have a new website built and you’d like to learn more about the benefits of responsive website design, contact us today.