Digital marketing is essential for business owners in the modern world because failing to have a strong online presence can hinder progress. Like it or not, millions of people use the internet on a daily basis, and so it would be foolish to overlook the benefits of online promotion.
For anyone who is not yet convinced of the advantages of building a large audience online, we’ve listed ten facts in a cool new infographic that you simply can’t ignore. We hope that highlighting them today will encourage you to step up the pace and make a more substantial investment in the digital world.
As so many purchases start with an online search these days, it’s important that you rank in the best positions. A good digital marketing agency can help you to select the right phrases and terms. They can then use their expertise to ensure you appear as near to the top as possible on Google and other search engines.
You would be forgiven for thinking that making an investment in online advertising would help you to gain a better ranking, but that simply isn’t the case. The bulk of all the links clicked on search engine websites are organic these days. So, paid promotion is not the only answer when it comes to gaining more popularity.
Key Takeaways
- Online Presence is Crucial: In the digital age, a strong online presence is essential for business success, considering the vast number of people using the internet daily. Neglecting digital marketing can impede progress and limit your reach. An investment in digital marketing has the potential to pay for itself within weeks. Choosing a knowledgeable expert who understands your company and goals is crucial to maximising the benefits of digital marketing.
- Search Engine Ranking Matters: Given that many purchases start with online searches, it’s crucial to rank high on search engines. A reputable digital marketing agency can help select the right keywords, optimising your chances of appearing near the top on platforms like Google.
- Blog Posts and Inbound Links: Creating and publishing interesting blog posts is a proven tactic to attract inbound links, a significant factor in Google’s ranking algorithm. A higher ranking ensures visibility, as most users rarely venture beyond the first page of search results.
- Social Media Impact: Social media is a powerful resource for digital marketers, with platforms like Facebook offering vast potential for increased website traffic. With almost one-fifth of the world’s population on Facebook daily, leveraging social media is crucial for gaining attention and engagement.
Digital Marketing: Blog & Social Media Impact
One of the ways in which a digital marketing agency might help you is by creating and publishing interesting blog posts on your website. It has been proven time and time again that firms using that tactic achieve a higher level of inbound links. If you know anything about the algorithm Google uses to determine ranking, you will understand that inbound links are very important.
The main reason you don’t want to find your website in a low position is that most internet users won’t look past the first page when performing a search. If they can’t see what they are looking for, they simply think they have used an incorrect term and try again.
Social media is another great resource most digital marketers will use to improve the level of traffic reaching your website. With almost one-fifth of the world’s population using Facebook on a daily basis, there is huge potential for gaining more attention.
Unlocking Business Success In The Modern Era
It should be obvious that digital marketing is a vital component to success in the business world these days. Without a strong online presence, you will rely on local customers and clients to visit your premises or get in touch on the telephone.
People simply aren’t willing to do that as much as they did in the past, and so you need to move with the times. At the end of the day, you got involved in the business world to make money, and the internet offers the best opportunities to make that happen.
An investment in digital marketing today could pay for itself in a matter of weeks. You just need to select an expert who can understand your company and what you hope to achieve.
When all’s said and done, those bosses who refrain from jumping on the digital bandwagon are taking a massive risk. Limiting your customer and client base in such a way is madness, especially when reaching them has become so simple.
Summary
The digital landscape is integral to business success, and a strategic investment in digital marketing is not just beneficial but often necessary for sustained growth and profitability.
Frequently Asked Questions
What were the key marketing statistics in 2015?
In 2015, marketers were likely interested in various key statistics to understand the landscape of the industry. This could include data on overall advertising spending, digital marketing budgets, and the effectiveness of different channels. Metrics like customer acquisition cost, conversion rates, and ROI might have been focal points. For specific insights, marketers may have looked into reports from reputable sources like eMarketer, HubSpot, or industry conferences.
Can you share some insights into digital marketing trends from 2015?
Digital marketing was rapidly evolving in 2015. Businesses were likely interested in understanding trends such as the rise of mobile marketing, the effectiveness of content marketing, and the growing importance of social media. Mobile responsiveness, video content, and the impact of Google’s algorithm changes (like Mobilegeddon) could have been significant areas of focus.
How did social media impact marketing in 2015?
Social media was a major player in the marketing landscape in 2015. Businesses and marketers were likely curious about the impact of social platforms on brand awareness, customer engagement, and lead generation. Facebook, Twitter, and LinkedIn were prominent channels, and questions might have revolved around best practices for social media marketing, the effectiveness of paid advertising on these platforms, and strategies for building and engaging with audiences.
What were the most successful advertising campaigns of 2015?
Brands and marketers were likely interested in studying successful advertising campaigns to draw inspiration and learn from best practices. Questions might have centered around notable campaigns from major brands, the elements that made them successful, and the platforms they leveraged. Video marketing and storytelling were gaining traction, so successful campaigns might have focused on creating emotional connections with the audience.
Check Out Our Cool Infographic Below
Infographic created by Baldwin Digital
