10 Stats Businesses Can’t Ignore About Digital Marketing [Infographic Included]

Digital marketing is essential for business owners in the modern world because failing to have a strong online presence can hinder progress. Like it or not, millions of people use the internet on a daily basis, and so it would be foolish to overlook the benefits of online promotion.

For anyone who is not yet convinced of the advantages of building a large audience online, we’ve listed ten facts in a cool new infographic that you simply can’t ignore. We hope that highlighting them today will encourage you to step up the pace and make a more substantial investment in the digital world.

As so many purchases start with an online search these days, it’s important that you rank in the best positions. A good digital marketing company can help you to select the right phrases and terms. They can then use their expertise to ensure you appear as near to the top as possible on Google and other search engines.

You would be forgiven for thinking that making an investment in online advertising would help you to gain a better ranking, but that simply isn’t the case. The bulk of all the links clicked on search engine websites are organic these days. So, paid promotion is not the only answer when it comes to gaining more popularity.

One of the ways in which a digital marketing company might help you is by creating and publishing interesting blog posts on your website. It has been proven time and time again that firms using that tactic achieve a higher level of inbound links. If you know anything about the algorithm Google uses to determine ranking, you will understand that inbound links are very important.

The main reason you don’t want to find your website in a low position is that most internet users won’t look past the first page when performing a search. If they can’t see what they are looking for, they simply think they have used an incorrect term and try again.

Social media is another great resource most digital marketers will use to improve the level of traffic reaching your website. With almost one-fifth of the world’s population using Facebook on a daily basis, there is huge potential for gaining more attention.

It should be obvious that digital marketing is a vital component to success in the business world these days. Without a strong online presence, you will rely on local customers and clients to visit your premises or get in touch on the telephone.

People simply aren’t willing to do that as much as they did in the past, and so you need to move with the times. At the end of the day, you got involved in the business world to make money, and the internet offers the best opportunities to make that happen.

An investment in digital marketing today could pay for itself in a matter of weeks. You just need to select an expert who can understand your company and what you hope to achieve.

When all’s said and done, those bosses who refrain from jumping on the digital bandwagon are taking a massive risk. Limiting your customer and client base in such a way is madness, especially when reaching them has become so simple.

Check out our cool 10 stat infographic below


10 Stats Businesses Can't Ignore About Digital Marketing
  • Facebook
  • Twitter
  • LinkedIn
  • Google+

Infographic created by Baldwin Digital

If you like our infographic, why not embed it on your website: Copy and paste the code below

About the Author:

Mark Baldwin is the managing director of Baldwin Digital, an Irish digital marketing company based in Cork, Ireland. He is a digital marketing specialist with expertise in search engine optimisation, Google AdWords management and website development. When he’s not implementing digital marketing strategies in collaboration with his team, he enjoys the outdoors and spending time with his family and friends.

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