Paid & Organic Traffic Working Together Both paid and organic traffic rely on search engine results. It’s usually the case that businesses will tend to target the same core audience via both channels and somehow find ways within to align paid and organic click-through's. In many organisations, Google Ads [...]
A Change That Won't Surprise Some In a new move from the tech giant, Google has announced that advertisers using Google Ads will now need to supply their geographic location as well as documentation to prove their user identity. As a follow-on to their 2018 policy update that all [...]
Helping You Get The Most Out Of Google Ads In our modern world, the internet and smartphones help to enhance and streamline everything we do, and that includes how people shop for goods and services. In order to be effective marketers, this is something that we must both recognise and [...]
Digital marketing is essential for business owners in the modern world because failing to have a strong online presence can hinder progress. Like it or not, millions of people use the internet on a daily basis, and so it would be foolish to overlook the benefits of online promotion. For [...]
