7 Ways SEO and Google Ads Can Work Together Both paid and organic traffic rely on search engine results. It’s usually the case that businesses will tend to target the same core audience via both channels and somehow find ways within to align paid and organic click-through's. In many organisations, Google Ads and search engine [...]
Google Ads Now Requires Identity Verification In a new move from the tech giant, Google has announced that advertisers using Google Ads will now need to supply their geographic location as well as documentation to prove their user identity. As a follow-on to their 2018 policy update that all political advertisement required identification, this change [...]
Location Extensions From Google Ads Now Counted as Conversions It's now possible for calls from Google Ads (formerly known as Google Adwords) location extensions to count as conversions. This, however, is dependent on account-level call reporting being enabled. Google announced that advertisers would be able to implement this change this week. A change from the [...]
Google Extends Extra Characters of Responsive Search Ads to Text Ads As of July 2018, Google AdWords has been renamed Google Ads, in a major streamlining operation aimed at letting advertisers concentrate on results rather than product selection. Additionally, the search giant is extending its responsive search ads to more accounts in English, German, French [...]
Google Phasing Out Old Ads Interface In a surprise move that was a lot sooner than many expected, Google announced back in March that the retirement of their classic Google Ads interface was scheduled for the end of this year. An ongoing transition Google's switching process is aiming to be as seamless as possible, with [...]
8 Common Google Ads Mistakes To Avoid In our modern world, the internet and smartphones help to enhance and streamline everything we do, and that includes how people shop for goods and services. In order to be effective marketers, this is something that we must both recognise and take full advantage of, which is why [...]
