9 Website Call-To-Action Tips To Follow
The home page of your website is the virtual reception for your business, it’s the strongest page in terms of SEO and responsible for drawing in and directing most of your website traffic. Like your receptionist, your website needs to wear lots of hats. It is important to build your site with this in mind, incorporating elements to attract, educate and invite conversions.
For a successful homepage here are 9 call-to-action tips to follow:-
1. Headline – You have less than five seconds to tell visitors what you have to offer. This makes your headline crucial to draw people in. You can’t reach everyone with so few words – think of the type of visitor most likely to buy your product or avail of your service and direct the headline at them. Most importantly – keep it simple!
2. Sub-Heading – The content of your sub-heading should support the headline with a brief description of what your product or service is, and how you can help the visitor.
3. Call to Action – Remember the aim of the homepage is to encourage visitors to delve further into your website. The positioning of 2 or 3 calls-to-action before you scroll down, directing people to other areas of the site, at different stages of the buying cycle will do just that! Use a contrasting colour to make them stand out and ‘action orientated’ text like – Try for Free – Book a Consultation – Request a Quote. Think about mobile phone users – make the CTA buttons big enough to touch with the finger. Check out Hubspot’s homepage for example where they have a number of call-to-action buttons in place.