SOCIAL MEDIA TRAINING COURSE CORK
As part of our social media training course, we show you how to optimise your blog posts and run a successful email marketing campaign using Mailchimp.
Learn How To Effectively Use The Platforms & Find Your Voice
Our social media training will teach you how to use social networks to improve your SEO and brand identity. We won’t just tell you how to set up your profile on Facebook, Twitter and LinkedIn – we’ll show you how and why to use social networking to engage with your customers, build your brand and increase sales.
We’ll show you how use social media in the right way, to support your business objectives, rather than wasting time and resources.
Who is this training for?
The social media training provided by Baldwin Digital is best suited for beginner users, whether your a small business owner or sole trader looking to setup/promote your business through various social media channels. We provide this training on a one to one basis.
How much does it cost?
As we provide this training on a one to one basis, we do not provide certification after the training has been completed. The training is provided to solely help small business owners or sole traders to get trained up on social media in a cost effective way without procuring heavy costs due to offical courses and certification.
The training is charged on an hourly basis and travel time is taken into account also. You can decide to meet at your place of work, a convenient place nearby or travel to meet the trainer in our office in Midleton, Co. Cork to save you the cost of the trainers travel time.
The duration of the training usual takes between 4-8 hours depending on the individual’s current setup and knowledge. This can be arranged either over two half days or one full day but we do recommend two half days option.
Training Objectives
Understand the underlying principles of using social media to engage with your clients and target audience
Create engaging social media content to increase your online presence
Build a content strategy and editorial plan
Increase engagement through social media marketing techniques
Increase brand awareness, optimise and amplify reach through social media channels
Generate ideas for social media strategies that work
Develop an integrated, optimised social media strategy
Training Content
Introduction
What is social media?
The growth of social media
Overview of platforms
Avoiding pitfalls
Social media platforms best suited for your business
Latest algorithm updates and how they affect brands
Creation of engaging Facebook pages
Facebook apps
Growing and engaging your audience
Difference between a personal Facebook page and a business page
Adding a Facebook link, share, feed and like box to your website/blog
Latest algorithm updates and how they affect brands
Creation of engaging Instgram posts
Installing Instagram on your phone
Growing and engaging your audience
Difference between a personal Instagram account and business account
Adding a Instagram link, feed and share to your website/blog
LinkedIn for business (free vs paid)
Enhancing your profile
Growing your network
Using groups to demonstrate expertise
Collecting recommendations and endorsements
Choosing between a personal or business account
Adding a LinkedIn link/share icon to your website/blog
Customising your Twitter accounts
Finding and engaging with influencers
Adding a Twitter widget on your website/blog
Pinterest and why it’s different
Using Pinterest for brand awareness and sales
How to use Pinterest to improve SEO
Establishing and engaging followers
Pinning and repinning
Adding a Pinterest link & share icon to your website/blog
Blogging
Blogging and SEO
Why blogging is essential
Guest blogging
Social media advertising
Best practices for social advertising
Facebook PPC Ads
Finding the right target audience
Twitter PPC advertising
Social media campaign management
Social media monitoring and measurement
Free and paid scheduling and automation tools
Social media monitoring tools
Reporting on social media ROI
Social media reputation management
Monitoring your online reputation
Managing your online reputation