Dot ie Digital Health Index – Measuring Irish SMEs’ Digital Presence

The IEDR recorded the highest ever score of 49.0 in their latest index. This score was pushed up by SMEs’ increasing their use of digital assets – this includes websites, social media platforms, and analytical software.

Not only this, but the IEDR are starting to see small and medium businesses becoming more confident with their use of digital assets, and realise how important an online presence is. Still, only 40% of businesses with a website actually take sales orders, however, this figure has increased from the 30% seen in their last batch of data – which is an indication of SMEs understanding of the online market.

Although the IEDR have seen improvements, the majority of SMEs still aren’t making the most of e-commerce as a part of their sales process. They know that Irish consumers are spending time online, and research conducted by Ignite Research (Oct 2017) indicates that around 54% would switch to an alternative retailer if their purchase could be made on the internet.

This study, which was also commissioned by IEDR, measured the digital presence of 500 Irish SMEs and analysed the quality and usage of each digital asset employed by the company. For a full overview of the details of this research, take a look at their brilliant infographic below, and you can also download the complete Q4 2017 dot ie Digital Health Index data set.

It is worth noting that the IEDR have completed seven waves of research to date – all with the intention of learning about, assessing, and tracking the digital behaviour of Irish SMEs, plus how they engage with and make use of online markets. So far, 86% of the SMEs surveyed have been micro-businesses with fewer than 10 employees, and the rest are between 11-50 employees.

IEDR Digital Health Index Q4 2017 Infographic

By |Saturday, 16 December, 2017|Digital Marketing|

About the Author:

Mark Baldwin is the managing director of Baldwin Digital, an Irish digital marketing agency based in Cork, Ireland. He is a digital marketing specialist with expertise in search engine optimisation, Google AdWords management and website development. When he’s not implementing digital marketing strategies in collaboration with his team, he enjoys the outdoors and spending time with his family and friends.