Google Mobilegeddon: What’s Happening Two Months Later?
After the hype of ‘mobilegeddon’ back in April, we thought it was high time to look at its progress. With Google changing the algorithm that applies to mobile internet searches, great changes came. In fact, it would seem that this alteration is one of the biggest things to happen in the SEO world in months. Considering how quickly the sector moves, it’s no surprise that Google decided to alter the algorithm. After all, more people use their smartphones to browse the net than ever. This phenomenon means that every site must be mobile-friendly.
Stats and changes
Since the change happened, there has been a couple of noticeable differences. In the first week of the new algorithm’s reign, there were some rather erratic changes in the way people used Google. This change was due to people attempting to alter their ranking, according to the new Google rules.
According to a study by Search Engine Land, there was a 2% difference in the ranking of mobile-optimised sites and normal ones. Of course, this statistic doesn’t seem all that impressive until you take note of how quickly it has happened. In a matter of weeks, the way the ranking system works has changed forever. Over time, that percentage will rise, meaning that every company out there will need to pay attention to the new algorithm.
What is the algorithm?
Of course, even SEO gurus find it difficult to understand this latest algorithm. After all, Google officials keep their cards close to their chest when it comes to anything like this issue. We do know that the algorithm means that mobile-friendly, i.e. responsive sites, will rank higher. That is to say that the search engine will prioritise sites that work well on a mobile platform. Many companies already have responsive sites, but that leaves thousands that still need to catch up.