Unconfirmed Google Algorithm Update Better at Discounting Links and Spam Although any changes remain unconfirmed, reports suggest that Google made some tweaks to its algorithm back in February and that link spam was the target. It looks like in their bid to tackle aggressive link building, the search engine giant made an update around 1st [...]
How to use Google Alerts to Monitor your Brand and Track Interests Staying up-to-date with news within your niche can be a lot of hassle. Thankfully, though, Google Alerts can be utilised to automate this process, keeping you updated without needing to monitor what's going on constantly. So, what needs to be done to implement [...]
Google Fred Update: Bad News for Revenue-generating Affiliate Link Sites? Last month, chatter abounded among SEO experts regarding an unconfirmed update to Google’s ranking algorithm, which has been tentatively titled “Fred”. As is par for the course, Google has refused to confirm or deny Fred’s existence when pressed for comment – those who remember the [...]
How to Create a Content Marketing Strategy Content marketing is highly influential in attracting audiences, but getting it right is important to achieve success. What is content marketing? Content marketing is the process of creating and publishing content that's of use and relevance to target audiences, so they'll visit your site, fulfil a call to [...]
5 eCommerce Link Building Tactics That Still Work in 2016 Why pay for something when you can do it yourself? That's sometimes the question posed when weighing up the benefits of organic link building methods against paid-for channels. There is also the consideration that in a lot of cases, organic is more powerful than PPC [...]
Google Penguin 4.0 Update Goes Real-Time SEO experts and algorithm fans around the world have been eagerly anticipating the release of the new Google Penguin update. We’ve been waiting almost two years for the announcement – the last Penguin update took place way back in October 2014 – so it’s no surprise that Penguin 4.0 [...]
