Blog – Baldwin Digital https://www.baldwindigital.ie Sat, 18 Jul 2020 15:49:18 +0000 en-GB hourly 1 Google Ads Now Requires Identity Verification https://www.baldwindigital.ie/google-ads-require-identity-verification Sat, 18 Jul 2020 14:10:39 +0000 https://www.baldwindigital.ie/?p=12628 Google Ads Now Requires Identity Verification In a new move from the tech giant, Google has announced that advertisers using Google Ads will now need to supply their geographic location as well as documentation to prove their user identity. As a follow-on to their 2018 policy update that all political advertisement required identification, this change [...]

The post Google Ads Now Requires Identity Verification appeared first on Baldwin Digital.

]]>
Google Ads Now Requires Identity Verification

Google Ads Now Requires Identity Verification

In a new move from the tech giant, Google has announced that advertisers using Google Ads will now need to supply their geographic location as well as documentation to prove their user identity. As a follow-on to their 2018 policy update that all political advertisement required identification, this change won’t come as a surprise to some.

What will advertisers need to provide?

Under these new requirements, advertisers will be required to provide several details. This will include identification for both themselves and any businesses they are representing, the geography in which they are operating and any additional identification measures as required.

Google Ads Verification

When will the new requirements come into effect?

Google’s new verification program has already begun to roll out across the US, but will soon go global. These requirements will apply to Search and Display in addition to the YouTube platform. While Google has mentioned it, it may take a few years before it’s rolled out globally, that’s what they are working towards.

Google has confirmed that specific industries are being targeted first in this rollout, and those businesses will be notified as soon as possible. Once notified, they will have 30 days to update Google with the required verification information. Failure to provide this will result in ads being stopped.

For agencies and freelancers representing a company for Google Ads, submission can be made for their clients, and the company name will remain as the name of the advertiser overall.

While you’re here, why not check out our blog post on the 8 common Google Ads mistakes to avoid.

The post Google Ads Now Requires Identity Verification appeared first on Baldwin Digital.

]]>
7 Ways SEO and Google Ads Can Work Together https://www.baldwindigital.ie/7-ways-seo-and-google-ads-can-work-together Fri, 27 Mar 2020 17:16:36 +0000 https://www.baldwindigital.ie/?p=12593 7 Ways SEO and Google Ads Can Work Together Both paid and organic traffic rely on search engine results. It’s usually the case that businesses will tend to target the same core audience via both channels and somehow find ways within to align paid and organic click-throughs. In many organisations, Google Ads and search engine [...]

The post 7 Ways SEO and Google Ads Can Work Together appeared first on Baldwin Digital.

]]>
7 Ways SEO and Google Ads Can Work Together

SEO and Google Ads Working Together

Both paid and organic traffic rely on search engine results. It’s usually the case that businesses will tend to target the same core audience via both channels and somehow find ways within to align paid and organic click-throughs.

In many organisations, Google Ads and search engine optimisation (SEO) are performed by the same person or team. Other firms like to separate the two from each other. Regardless of your current strategy, it’s a fact that all businesses can benefit from sharing tactics, data and approaches across different disciplines. SEO and Google Ads can help each other, you could reduce costs, save on workloads and be smarter with your approach to campaign optimisation by combining the two. Here are just seven ways that your paid and organic searches can work symbiotically for twice the benefit.

1) Shared keyword research

This might sound obvious, but the first way to link your SEO & PPC is to recognise how keyword research essentially has the same impact on both disciplines. Paid and organic searches rely on specific keywords and require continuous research and insights to discover which topics and keywords match with what your target audience is searching for.

While you might use different analytics and tools to obtain your keyword research data, there is no reason to keep specific keyword data sets for Google Ads and SEO. You can achieve great insights into search volumes for specific keyword(s) when running an active Google Ads campaign for some time. Also, don’t forget to use the performance tab in Google Search Console to see relevant keywords, volumes and positions (tab formerly labelled search analytics in the old Google Webmaster Tools website).

2) Combine ad copy with meta descriptions/SEO titles

Have you ever noticed how paid search text adverts are formatted in a very similar style to organic search results? It’s worthwhile taking a look at your best performing PPC ad copy and comparing it to the performance of your meta descriptions/SEO titles and vice-versa.

If you spot a disparity between the two, perhaps it might be time to experiment and format your SEO titles in the same manner as your ad copy to see if it makes a difference to your search engine rankings.

3) Look at your competitor data

Your competitors are a huge factor in search engine rankings, ad positioning and the costs of investing in both PPC and SEO. It can be beneficial to look at who is paying the most for adverts, and what keywords they are targeting. Likewise, you should consider who is currently dominating the search engines with their SEO. You may notice that some competitors are dominating in PPC, but not in SEO.

All this information can provide you with meaningful insights into how much your competitors are spending on PPC, who is jockeying for the top spots on the search engines and how much time/money/effort it will require to overtake them.

4) Consider the performance of search terms

The quickest route to optimal search performance is to keep historical data to identify areas you can leverage, and areas you can avoid. You can access search term reports from Google Ads – analysing this will help you to avoid costly mistakes. Your Google Ads report should also give you an insight into what keywords you should be focusing on in your organic SEO efforts.

5) Discover remarketing opportunities

While exit data might be frustrating to look at, there are lots of insights to be gleaned from it – in particular, opportunities for remarketing. While SEO might have driven traffic to your site, PPC remarketing could be the means to send your prospects back to your pages and further down the sales funnel. Don’t be afraid to experiment with remarketing and remember to check your reports to see whether it has a positive impact on revenue.

6) Keep an eye on SERP layouts

Search engine results can vary daily. Localisation, algorithm updates and even the intention of the searcher can impact upon the visibility of PPC text ads, shopping ads, images, news, answer boxes, news and more. Search results should also impact upon how you target prospects via PPC.

For example, if you own a pizza restaurant in Cork and all the first page search results are for high-profile review/rating sites for restaurants in Cork, then an advert is likely warranted. On the flipside, if your organic search results are taking pride of place at the top of Google, you probably don’t need to be spending money on ad traffic but this can depend on how many ads appear above your organic listing.

7) Consider whether you’re getting good ROI

Before launching a PPC or SEO campaign, one of the most difficult questions is “will I get a good return on investment?”

Previous PPC and SEO campaign data can help you to set realistic campaign expectations, and even assist you when it comes to saving money by highlighting when you need to consider PPC ads and where.

Conclusion

Ultimately, sharing data and insights between SEO and PPC is essential to running smart campaigns. Saving time on SEO can be equally as important as saving money on advertising – so try to align your SEO and PPC strategies to leverage the maximum possible returns.

The post 7 Ways SEO and Google Ads Can Work Together appeared first on Baldwin Digital.

]]>
Irish SME Digital Health Index 2019 https://www.baldwindigital.ie/irish-sme-digital-health-index-2019 Tue, 28 Jan 2020 16:29:16 +0000 https://www.baldwindigital.ie/?p=12579 Irish SME Digital Health Index 2019 In this blog post, we will highlight key information brought to light in Ireland's Digital Health Assessment, explaining all the important information and key statistics. In today's increasingly digital world, the internet has changed from a merely professional and recreational tool to something that has become ingrained into our [...]

The post Irish SME Digital Health Index 2019 appeared first on Baldwin Digital.

]]>
Irish SME Digital Health Index 2019

In this blog post, we will highlight key information brought to light in Ireland’s Digital Health Assessment, explaining all the important information and key statistics. In today’s increasingly digital world, the internet has changed from a merely professional and recreational tool to something that has become ingrained into our everyday lives. Mass broadband penetration, the rise of social media and widespread use of smartphones has enabled this to happen.

The Irish Digital Health Assessment is an overview and grade of Irish SMEs, based on their online communications, transaction and ability to build their online presence with digital skills and techniques.

key findings 1

Digital health assessment grading system

A – B Cheetahs: SMEs that are fast to adapt to new technology.

C – D Zebras: SMEs with some positive digital assets, but underutilise other technologies.

E – F Ostriches: Little to no interest in building an online presence.

key findings 2

Today’s digital consumers expect more. They expect the same level of customer service and personalisation from a website as they do a physical store. More and more Irish consumers are looking to shop locally, so it is essential Irish SMEs have at least their basic information online.

Cheetah SMEs digital eCommerce attitude: Capitalise on their website by making it a strong point of sale.

Zebra and ostriches digital eCommerce attitude: Claim they don’t have the resources or interest to set up an eCommerce website.

Why do zebras and ostriches behave this way? 9% feel they don’t have the volume of sales to justify a website and 68% stated they simply didn’t see a need to produce online sales.

SMEs that are disconnected from consumer digital demands fail to recognise how they rely on digital connections. For example, 79% of Irish SMEs use online banking and 68% order from suppliers online.

key findings 3

Key takeaways

• 69% of SMEs believe their website is of more or equal importance to their social media profiles.
• 86% use digital tools to stay in touch with their customers
• 73% of SMEs says their websites helps and supports their offline sales.

So, why do so many Irish SMEs think their website is more important than social media? 27% of SMEs believe their website is more customisable, with 26% agreeing that a website is a better sales platform for their product.

These statistics are quite shocking considering how many Irish individuals use social media. For example, 65% use Facebook, nearly 40% use Instagram, and 33% use Twitter, these are key demographics businesses who don’t use social media are missing.

key findings 4

What else is preventing more SMEs from building their digital presence?

• 28% say they have a lack of time to dedicate to digital practices.
• 1 in 12 claims they feel held back by a poor internet connection.
• Over 50% feel they have a lack of confidence in the government to deliver the National Broadband Plan.

The post Irish SME Digital Health Index 2019 appeared first on Baldwin Digital.

]]>
Say Goodbye To The Old Search Console https://www.baldwindigital.ie/say-goodbye-old-search-console Wed, 18 Sep 2019 08:27:16 +0000 https://www.baldwindigital.ie/?p=12555 Say Goodbye To The Old Search Console For over a decade, the Google Search Console (formerly known as Google Webmaster Tools) has been helping website owners and webmasters to improve performance in Google Search, but now the internet giant is replacing the old dashboard, pages and reports for brand new versions. Bye-bye old home page [...]

The post Say Goodbye To The Old Search Console appeared first on Baldwin Digital.

]]>
Say Goodbye To The Old Search Console

For over a decade, the Google Search Console (formerly known as Google Webmaster Tools) has been helping website owners and webmasters to improve performance in Google Search, but now the internet giant is replacing the old dashboard, pages and reports for brand new versions.

Image Showing The Old Search Console Dashboard

Bye-bye old home page

The old home and dashboard pages have just been replaced with shiny new search console pages, offering greater insights and completely updating Google’s offering. The old Search Console reporting has been replaced also. From now on, if you try to access the old homepage or dashboard you’ll be redirected to the relevant Search Console pages. The legacy tools and reports section under the help centre, still displays some old report for now.

What will this mean for site owners?

The new Google Search Console will help site owners improve their efficiency and become more competitive as the digital landscape continues to develop. While a few familiar reports will still be available on the new interface, Google has said they’re continuing to innovate and make improvements to this new system.

The post Say Goodbye To The Old Search Console appeared first on Baldwin Digital.

]]>
6 Essential Tips For Your Business Website https://www.baldwindigital.ie/6-essential-tips-business-website Thu, 01 Aug 2019 22:46:19 +0000 https://www.baldwindigital.ie/?p=11958 6 Essential Tips For Your Business Website Your website is central to your business and open 24 hours a day, 7 days a week. It’s essential to stay on top of your website maintenance. We know that it can be a little confusing to wade through the buzzwords and technical jargon, so we’ve put together [...]

The post 6 Essential Tips For Your Business Website appeared first on Baldwin Digital.

]]>
6 Essential Tips For Your Business Website

essential tips for your website

Your website is central to your business and open 24 hours a day, 7 days a week. It’s essential to stay on top of your website maintenance. We know that it can be a little confusing to wade through the buzzwords and technical jargon, so we’ve put together a list of six key areas to focus on with your website. Let’s take a look:

1. Add an SSL certificate

SSL Certificates

You’ll no doubt have heard of SSL certificates before, but you may not know how important they are. In a nutshell, an SSL (Secure Socket Layer) certificate keeps your visitors’ data safe and encrypted. This is critical, especially if you’re running an e-commerce website or have a contact form on your website.

Sites without a valid SSL certificate will display a prominent ‘Not Secure’ banner in most browsers – and that’s not a good look for your brand and could defer users from interacting with your website or more importantly, not visiting your site at all.

Beyond this, SSL certificates will give you a SEO boost and they are now a GDPR requirement for transmitting contact form user data.

For more information about SSL certificates, please read our other blog post on “benefits of securing your website with SSL certificates“.

2. What you need to know about GDPR

GDPR

Talking of GDPR, what’s all that about then? It’s definitely a confusing area, but in reality, it’s quite simple to ensure you comply with the regulations.

Enacted on May 25th 2018, the GDPR regulation requires websites to ask for permission to use a visitor’s personal data for the purposes of advertising and data collection.

To ensure your website is compliant with GDPR, you’ll need an easily visible Privacy Policy, a cookie usage banner, and a consent checkbox on your contact or newsletter sign-up forms.

Back in April 2018, we wrote a blog post on “10 steps to make your website GDPR compliant“.

3. The importance of WordPress maintenance

WordPress Maintenance

Few things are more important than website security, so keeping everything up-to-date is in your best interests. WordPress sites are some of the most secure on the web, but only when the right precautions are taken.

One of the major entry points for site hackers is via outdated WordPress plugins. You may not know, but WordPress plugins are developed by third party developers who push updates regularly to stay compatible with the latest version of WordPress, performance reasons, but more importantly to patch bugs and security flaws to prevent attacks, so if you aren’t on top of your maintenance, you might be at risk.

It is equally important to keep WordPress and your themes/frameworks up-to-date regularly. Just because you may think that your site is insignificant, doesn’t mean hackers won’t attack your site.

With the GDPR in action and the fact that hacking is on the raise, if your site does get hacked, you need to report it to the Data Protection Commission (DPC) who is the national independent authority responsible for upholding the fundamental right of individuals in the EU to have their personal data protected.

Read our earlier blog post on “why hackers attack insignificant websites“.

4. Get responsive to be mobile friendly

Responsive Mobile Friendly Website

This might seem a little obvious to some, but it is surprising the amount of websites online that are either still not responsive or are poorly optimised.

Basically, a responsive website is one that can adapt the content of the website and alter the website’s structure depending upon the device it is being viewed on. This means that a website for example that has large images and a complex menu on a PC looks and acts different than the very same website viewed on a mobile device, ensuring ease of use on all devices. This does not mean a separate mobile version of the website, but rather an intelligent website than can detect the size of the screen you are viewing it on and give you the best options within that screen space.

You may ask, why is this necessary? Well, since 2015, Google has been giving preference to websites that have a responsive design when searched via a mobile or tablet device. This means that older websites that do not have this feature that may have performed well when searched online in previous years, are not performing as well now, and can continue to struggle to gain rankings online.

Less people finding your website mean less people visiting it and loss of leads and sales. If your website is not mobile optimised, you could be in trouble and should get this rectified ASAP.

We have listed out 8 essential benefits of responsive web design in an earlier blog post.

5. Secure your website with Wordfence Security

Wordfence Security

Let’s talk a little about Wordfence. As an enterprise-class product, Wordfence is one of the world’s most popular security plugins for WordPress, with real-time threat intelligence, malware scanner, firewall, DDOS protection, 2 step login verification, reputation checks, country blocking, and much more.

While the free version of the plugin offers basic all-round support, it’s definitely worth checking out what the Wordfence Premium can offer you. After all, can you really put a price on security? Check out the Wordfence website for more details.

6. Protecting your brand online with domain registration

protecting Your Domains with Domain Registration

Your brand name is really the face of your web presence, so it’s essential that you keep it safe. You may already own a domain name (a .ie extension, for example), but what happens if someone unscrupulous decides to pick up the .com, .net or evn .eu for trading within Europe?

This can potentially be harmful to your business – and domain blackmail isn’t unheard of. It’s a smart idea to ensure you own at least the core set of top-level domains for your brand name.

Wrapping up

We hope these six tips will help you get the most out of your website. Have any questions? Get in touch with us today, we’ll be happy to help.

The post 6 Essential Tips For Your Business Website appeared first on Baldwin Digital.

]]>
An Introduction To Strong Customer Authentication (SCA) https://www.baldwindigital.ie/an-introduction-to-strong-customer-authentication-sca Sun, 30 Jun 2019 13:15:52 +0000 https://www.baldwindigital.ie/?p=11945 An Introduction To Strong Customer Authentication (SCA) The basics of SCA A new regulation known as SCA, or Strong Customer Authentication, comes into force on 14th September 2019. Put simply, SCA will require retailers to leverage more than one method in order to confirm their customers’ identities. From September, if you accept payments online, you’ll [...]

The post An Introduction To Strong Customer Authentication (SCA) appeared first on Baldwin Digital.

]]>
An Introduction To Strong Customer Authentication (SCA)

Strong Customer Authentication

The basics of SCA

A new regulation known as SCA, or Strong Customer Authentication, comes into force on 14th September 2019. Put simply, SCA will require retailers to leverage more than one method in order to confirm their customers’ identities.

From September, if you accept payments online, you’ll need to authenticate your customers with at least two independent methods. It may sound complicated, but don’t worry, if you take a little time now to learn about SCA, you’ll save yourself a future headache down the road.

eCommerce Payments After Strong Customer Authentication (SCA)

With SCA, you can choose from three different means of authentication:

• A detail or fact which only this specific person would know, such as their childhood pet or mother’s maiden name.
• A physical biometric check via a smart device, like Face ID or a fingerprint scan.
• You can send a push notification to the customer’s smart device and have them tap to confirm.

In order for a transaction to be verified, the customer will need to authenticate the sale using any two of these three methods.

How to get ready

You may be wondering how you can best prepare for SCA. Well, if you’re already an online merchant, you probably have a payment gateway in place already which uses something called 3D Secure. With SCA, there’ll be an update rolling out to these gateways called 3D Secure 2.

As part of this update, the checkout process will now present the buyer with the three options to complete – and will only verify the transaction once completed. It’s worth checking if your payment gateway – such as some NFC payment methods – already features these checks.

What is SCA

Q&A

What if I’m based outside of Europe? Will SCA still impact me?

The SCA regulation will apply to you if you’re based outside of the EEA (European Economic Area) – but only if a customer is attempting payment from within it. Essentially, it’s not your location that dictates the use of SCA, but the buyer themselves.

Is SCA required for all transactions?

No, not every transaction will require this authentication. Anything which falls below a certain price threshold – usually around €30 – won’t require SCA authentication unless the buyer has made multiple transactions or exceeded a total of €100.

Which of the existing payment gateways already support SCA?

As of July 2019, SCA is enabled for the PayPal, Stripe, Amazon Pay and Global Payments Gateway processors. If you use a different payment gateway, please contact them to confirm their readiness for SCA. Note that, if your gateway hasn’t been updated for SCA prior to September 14th, payments from within Europe will be automatically declined.

Are subscription payments affected by SCA?

SCA covers all online payments, included subscriptions. Your subscribers will need to use SCA authentication for their first payment after September 14th, but after that, following payments (provided they’re for the same amount) will be verified automatically.

The post An Introduction To Strong Customer Authentication (SCA) appeared first on Baldwin Digital.

]]>