About Mark Baldwin

Mark Baldwin is the managing director of Baldwin Digital, an Irish digital marketing agency based in Cork, Ireland. He is a digital marketing specialist with expertise in search engine optimisation, Google AdWords management and website development. When he’s not implementing digital marketing strategies in collaboration with his team, he enjoys the outdoors and spending time with his family and friends.

New Google My Business Features For Businesses

New Google My Business Features For Pre-launch Businesses and Service Area Businesses If you're planning a business launch in the near future, changes to the Google My Business site mean you can now announce your opening date in advance. This is a great way to promote your launch and attract potential customers even before you've [...]

By |Wednesday, 28 November, 2018|Google My Business|

Google Ads Now Count Calls From Location Extensions As Conversions

Location Extensions From Google Ads Now Counted as Conversions It's now possible for calls from Google Ads (formerly known as Google Adwords) location extensions to count as conversions. This, however, is dependent on account-level call reporting being enabled. Google announced that advertisers would be able to implement this change this week. A change from the [...]

By |Wednesday, 31 October, 2018|Google AdWords|

SEO Copywriting Tips to Impress Search Engines and Readers

SEO Copywriting Tips to Impress Both Search Engines and Readers Anybody who wants to be an online success needs to understand the art and science of SEO copywriting. Creating engaging content which captures the imagination of readers as well as the attention of search engines to rank well is no easy task. SEO content writing [...]

Google Extends Extra Characters to Text Ads

Google Extends Extra Characters of Responsive Search Ads to Text Ads As of July 2018, Google AdWords has been renamed Google Ads, in a major streamlining operation aimed at letting advertisers concentrate on results rather than product selection. Additionally, the search giant is extending its responsive search ads to more accounts in English, German, French [...]

By |Monday, 27 August, 2018|Google AdWords|

Google Phasing Out Old AdWords Interface

Google Phasing Out Old AdWords Interface In a surprise move that was a lot sooner than many expected, Google announced back in March that the retirement of their classic Google AdWords interface was scheduled for the end of this year. An ongoing transition Google's switching process is aiming to be as seamless as possible, with [...]

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