About Mark Baldwin

Mark Baldwin is the managing director of Baldwin Digital, an Irish digital marketing company based in Cork, Ireland. He is a digital marketing specialist with expertise in search engine optimisation, Google AdWords management and website development. When he’s not implementing digital marketing strategies in collaboration with his team, he enjoys the outdoors and spending time with his family and friends.

Using Psychology Of Colours When Branding and Marketing

Using Psychology Of Colours When Branding and Marketing [Infographic Included] If you know anything about branding, you’ll know that branding companies consider the look and feel of a company before creating a brand. They’ll look at what fonts and colours fit best with what the company is trying to put across to its target market, [...]

By |Saturday, 15 July, 2017|Branding, Digital Marketing|

8 Essential Benefits Of Responsive Web Design

8 Essential Benefits Of Responsive Web Design Nowadays, responsive web design simply isn’t ‘optional’ anymore, it’s essential. A strong statement? Sure. Here, though, we’re going to prove it, by giving you the eight essential benefits of responsive web design. 1. Usability There are billions of websites on the web. The only way to keep users [...]

4 On-Page SEO Ranking Factors You Need To Know About

4 On-Page SEO Ranking Factors You Need To Know About Changes are being made to Google’s SEO best practices on an almost daily basis, which makes getting your site to the top of their rankings a constant challenge. This makes it hugely important to ensure that you’re up to date with the latest SEO trends, [...]

How to use Google Alerts to Monitor your Brand and Track Interests

How to use Google Alerts to Monitor your Brand and Track Interests Staying up-to-date with news within your niche can be a lot of hassle. Thankfully, though, Google Alerts can be utilised to automate this process, keeping you updated without needing to monitor what's going on constantly. So, what needs to be done to implement [...]

By |Thursday, 27 April, 2017|Branding, Link Building|

Google Fred Update: Bad News for Revenue-generating Affiliate Link Sites?

Google Fred Update: Bad News for Revenue-generating Affiliate Link Sites? Last month, chatter abounded among SEO experts regarding an unconfirmed update to Google’s ranking algorithm, which has been tentatively titled “Fred”. As is par for the course, Google has refused to confirm or deny Fred’s existence when pressed for comment – those who remember the [...]

By |Friday, 31 March, 2017|Link Building|

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy Content marketing is highly influential in attracting audiences, but getting it right is important to achieve success. What is content marketing? Content marketing is the process of creating and publishing content that's of use and relevance to target audiences, so they'll visit your site, fulfil a call to [...]

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