About Mark Baldwin

Mark Baldwin is the managing director of Baldwin Digital, an Irish digital marketing company based in Cork, Ireland. He is a digital marketing specialist with expertise in search engine optimisation, Google AdWords management and website development. When he’s not implementing digital marketing strategies in collaboration with his team, he enjoys the outdoors and spending time with his family and friends.

4 On-Page SEO Ranking Factors You Need To Know About

4 On-Page SEO Ranking Factors You Need To Know About Changes are being made to Google’s SEO best practices on an almost daily basis, which makes getting your site to the top of their rankings a constant challenge. This makes it hugely important to ensure that you’re up to date with the latest SEO trends, [...]

How to use Google Alerts to Monitor your Brand and Track Interests

How to use Google Alerts to Monitor your Brand and Track Interests Staying up-to-date with news within your niche can be a lot of hassle. Thankfully, though, Google Alerts can be utilised to automate this process, keeping you updated without needing to monitor what's going on constantly. So, what needs to be done to implement [...]

Google Fred Update: Bad News for Revenue-generating Affiliate Link Sites?

Google Fred Update: Bad News for Revenue-generating Affiliate Link Sites? Last month, chatter abounded among SEO experts regarding an unconfirmed update to Google’s ranking algorithm, which has been tentatively titled “Fred”. As is par for the course, Google has refused to confirm or deny Fred’s existence when pressed for comment – those who remember the [...]

By |Friday, 31 March, 2017|Link Building|

How to Create a Content Marketing Strategy

How to Create a Content Marketing Strategy Content marketing is highly influential in attracting audiences, but getting it right is important to achieve success. What is content marketing? Content marketing is the process of creating and publishing content that's of use and relevance to target audiences, so they'll visit your site, fulfil a call to [...]

7 Tips for Google AdWords Optimisation

7 Google AdWords Tips to Further Optimise Your Campaign Google AdWords is a powerful advertising tool, but many AdWords users could get more value for the money they pay to Google. Here are seven Google AdWords tips to help you optimise your campaign. 1. Putting Search and Display in the same campaign Too many AdWords [...]

By |Monday, 23 January, 2017|Google AdWords|

Site Speed: Tools for Better Rankings and User Experience

Site Speed: Tools for Better Rankings and User Experience There are many tweaks you can make to your website to improve your search engine optimisation, from adding alt text and images or by making the most of your meta descriptions. But one thing that is increasingly becoming more important to Google (and therefore to you!) [...]

By |Thursday, 15 December, 2016|On-Page SEO, WordPress|
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