About Mark Baldwin

Mark Baldwin is the owner of Baldwin Digital, an Irish digital marketing company based in Cork. He is a digital marketing specialist with expertise in search engine optimisation, social media marketing and website development. When he’s not considering the next best digital marketing strategy with his team, he enjoys travel and spending time with his family.

Site Speed: Tools for Better Rankings and User Experience

Site Speed: Tools for Better Rankings and User Experience There are many tweaks you can make to your website to improve your search engine optimisation, from adding alt text and images or by making the most of your meta descriptions. But one thing that is increasingly becoming more important to Google (and therefore to you!) [...]

By | Thursday, 15 December, 2016|On-Page SEO, WordPress|

How to Protect Your SEO Rankings When Migrating to a New Domain

How to Protect Your SEO Rankings When Migrating to a New Domain We put so much effort into building our websites and enhancing our SEO rankings that changing domain name and migrating a WordPress website can be quite daunting. Thankfully, Google has made provisions for domain name switches, and in this blog we will show [...]

By | Wednesday, 30 November, 2016|Branding, Content Marketing, Link Building, On-Page SEO, WordPress|

5 eCommerce Link Building Tactics That Still Work in 2016

5 eCommerce Link Building Tactics That Still Work in 2016 Why pay for something when you can do it yourself? That's sometimes the question posed when weighing up the benefits of organic link building methods against paid-for channels. There is also the consideration that in a lot of cases, organic is more powerful than PPC [...]

By | Monday, 24 October, 2016|Content Marketing, Link Building, On-Page SEO|

Google Penguin 4.0 Update Now Real-Time

Google Penguin 4.0 Update Goes Real-Time SEO experts and algorithm fans around the world have been eagerly anticipating the release of the new Google Penguin update. We’ve been waiting almost two years for the announcement – the last Penguin update took place way back in October 2014 – so it’s no surprise that Penguin 4.0 [...]

By | Friday, 30 September, 2016|Link Building, On-Page SEO|

3 Google AdWords Updates You Should Know About

3 Google AdWords Updates You Should Know About Paid search professionals gathered en masse in May to hear the latest Adwords updates at Google's 'Mobile First' summit. The search giant had some significant announcements to make, including this hard-hitting trio of crowd pleasers: An end to desktop and tablet bidding Google is finally breaking this [...]

By | Friday, 12 August, 2016|Paid Search Marketing PPC|

Google Moves To Ease Concern Around Its Keyword Planner

Google Moves To Ease Concern Around Its Keyword Planner A spokesperson for Google recently confirmed that users don't have to have an active campaign to use Keyword Planner - just an AdWords account - and yet the service itself seemed to have other ideas. The error was put down to technical issues, with promises that [...]

By | Friday, 29 July, 2016|Analytics, Keyword Research, Paid Search Marketing PPC|
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