8 Benefits Of Blogging For Your Business
If you’re a small business owner who has wondered about the benefits of blogging, but still hasn’t made it as far as publishing your first post, then it’s time to recognise the returns you can get from even just a little time and effort.
According to HubSpot’s ‘Ultimate List of Marketing Stats’, 57% of marketers who blog on a monthly basis have gained customers via their blog, and that figure rises to 82% of those who blog daily. In 2013, four out of five companies with a blog reported positive ROI from it. View the stats here http://www.hubspot.com/marketing-statistics#topic-blogging.
So what are the benefits of blogging? Here are eight of the best:
1. Boosts search engine optimisation and rankings
Every blog post you publish is a chance to include your target search engine optimisation keywords in prominent positions, and the more you repeat them on multiple pages, the better your rankings will get.
2. It helps drive traffic to your website
Each post is another page on your site for the search engines to link to, and by publishing specific, relevant content, you give them every reason to link to you.
3. Develop relationships with potential and existing customers
Open your comments section (but make sure you moderate it!), invite guest posts from customers, or run case studies and testimonial stories to engage with your audience in a positive way.
4. Establish your business as an industry leader (establish authority)
A regularly updated, authoritative website simply looks good, and a blog is a great way to achieve that, particularly if you incorporate your latest headlines into your homepage.
5. It helps convert that traffic into leads
Think of your blog as a totally separate sales funnel, distinct from your marketing-heavy landing pages, but instead showing your knowledge and expertise with a discreet call to action at the end of each post.
6. Connects people to your brand
A blog lets you show your personality, your caring side, or your sense of humour. While this is more appropriate in some industries than others, almost all companies can benefit from having ‘a voice’.
7. Create opportunities for sharing
Social sharing buttons are common on many blogs, and they provide a one-click way for people to share your post with their friends and followers, which in turn helps to increase the size of your audience.
8. It creates long term results
The more you blog, the more you build your site, with more search-indexed pages, more social sharing, and a larger readership of potential customers.
The benefits of blogging are compelling for businesses – and of course it’s not just about the financial return you can expect to reap. As HubSpot editor Beth Dunn explains in the video below, simply writing regularly is the first step towards becoming better at writing, and as your blog progresses this can help you to represent your brand better too.