6 Great Google Analytics Tricks That Website Owners Should Know

There are few software analytic programmes as advanced and convenient as Google Analytics. Even if you find one, there’s a good chance you won’t get it for free.

With its extraordinary user base and the simplicity of its statistics, Google Analytics is an invaluable asset to make part of your business’ marketing strategy. Despite being so well-known, there are still a few Google Analytics tips and tricks you may not be aware of. Try these out for size and see how they can help you.

1. Keeping track of things

For all the newbies here, an “event” means a click in marketing jargon. With Google Analytics, you can keep track of all the visitors to your site and everything they do on it.

This could include anything from file downloads to embedded AJAX page elements interactions, link clicks and Flash movie plays. In straightforward terms, if they do anything on your page, you’ll know about it.

You can always generate your own code for doing this, but if that isn’t your thing, Google Analytics has you covered with its own tracking code generator.

Google Analytics Event Tracking Module

2. Taking the shortcut

Segments might be useful to have, but they can be a bit of a pain when they don’t save your reports. No one wants to add them on to the system every time they load it, so you can always get around this issue by creating a dashboard.

This is quite simple to do in practice, and once it’s done you can configure the settings to let it know what data is “essential”, or what it should save.

3. Breaking it down into segments

It’s one thing to have the statistics and it’s quite another to actually understand what they all mean. That’s why Google Analytics lets you segment them into various categories, including traffic source, new vs returning visitors, device, page, browser, landing page and so forth.

You can even take this to a whole new level with advanced segments, allowing you to analyse very specific patterns and trends, as well as the ability to compare various segments with one another.

Google Analytics Custom Dashboard

4. Stick to your goals

Traffic matters, of course, but it’s not the be all and end all of your business. Ultimately, it’s how many of those visitors actually make a purchase that’s the bottom line.

These kinds of conversions are known in the world of Google Analytics as “goals”, and it’s these transactions that the software allows you to track. In order to set up this procedure, go to Conversions -> Goals -> Overview and follow the process from there.

Goals Section in Google Analytics

5. Making it visual

Interpreting the figures based on what your customers’ actions were is great and all, but what about actually being able to see what they’re doing on each page?

To access these analytics, go to Behavior -> In-page Analytics and follow the instructions from there.

In-Page Analytics

6. It’s not just about the analysis

Google Analytics is so much more than, well, analytics. The Webmaster Tools account allows you to view countless queries for your website, clicks and impressions for each of them and other figures, such as the click-through rate and average SERP position. Why not check out our blog post on how to unlock not provided keywords in Google Analytics.

Essentially, there’s a lot more to offer beyond the headline name. While we’d never recommend using these Google Analytics tips and tricks at the expense of all other software options, this is definitely one programme that should be on your list to explore.

Take an evening out and see how effective it can be for your company’s marketing strategy.