5 eCommerce Link Building Tactics That Still Work in 2016
Why pay for something when you can do it yourself? That’s sometimes the question posed when weighing up the benefits of organic link building methods against paid-for channels. There is also the consideration that in a lot of cases, organic is more powerful than PPC and the like. So to empower your on-site SEO and the content you are churning out, organic link building is a great way to rise up the rankings for e-commerce sites.
Add into the equation the hike in PPC prices that we have seen in recent times, and there really is a lot to be said for coming up with an effective link building strategy.
Here are five tried and trusted tactics that you may want to put into action, in order to open up some direct avenues to your e-commerce site:
1. Complementary product affiliates
It is worth building relationships with affiliates that might market a product which complements your own, or vice versa. This is because they are doing their website visitors a service by advertising your product, and could agree to include it on one of their pages for the convenience of their customers. Similarly, they might expect a reciprocal link on your own site in return.
2. Leverage your official vendor status
If you are a retailer that does not produce goods, but relies on a supply from a major manufacturer, they may have a page on their website dedicated to displaying the details of official vendors which sell their products. Make the most of your business relationship with them by requesting that they include your details on this page, along with your address and contact details – you might find that you are popular with prospective customers in your area. Here is an example from RØDE Microphones’ website, which displays their official dealers.
3. Internal linking
You should not discount the importance of internal linking if you want to give your product pages more prominence on Google. A proven tactic is to employ category or product page linked keywords on your home page, as this is where a large share of the external links e-commerce sites build will direct users to.
4. Contests on product page
Contests and competitions have long been considered a savvy way of engaging with internet users and grabbing their attention, but how do you make them work for the internal product pages of e-commerce sites? The answer is, run the competition through an internal product page, and whenever the link to the competition is shared, visitors will be taken to that specific page. You could opt to use a site like Gleam to set up the competition.
Infographics are a great way of producing interesting, usable and shareable content which is designed to be gobbled up by news and educational platforms, and the beauty of them is that you can embed links to an e-commerce page with ease, or alternatively you can request that a platform credits you with a hyperlink. Take this example of sport and music ticket retailer Ticketbis’s infographic, that was produced for the Daily Mail on the Manchester football derby.